12 ene. 2011

The cigarette is dead

The campaign was created for the Colorado Department of Public Health. The campaign has been hard not to notice. Especially since the ads have come in the form of posters, spraypaint and wheat pasted posters over cigarette billboards. It has been an interesting thing to watch unfold since the campaign was approached as more of a social movement than a traditional ad campaign. The motion piece above was created by local motion designer Adam Espinoza.